Mrs. Saada Saab is a well-known Lebanese-Brazilian strategic media consultant, with more than twenty years of experience working throughout the Arab countries and Europe.
Working as an independent and through her company “Identity Brand VIP”, registered and headquartered in Beirut, Saab managed and supervised and successfully completed more than 25 projects for businessmen in the two sectors, public and private, in Lebanon, Europe, and the Middle East and North Africa region. In addition, Saab works as a researcher and expert in strategic communications and public relations in France, Belgium, Spain and Britain. Her research mainly focuses on theories of image building, requirements and communication strategies. This experience places Saab at the forefront of public relations and media experts in the region and major capitals of the world. Saab is also a professional journalist with more than 20 years of extensive experience in various fields of journalism and media. She also worked in many European and Arab media outlets, and joined the Arab news department at France Média Monde in 2009. Saab works as editor-in-chief of the Newsme.me website, which specializes in health, beauty, and beauty news. Horse racing, tourism, technology and economics.