Lara is a multitalented award-winning Marketing & communications Leader who led marketing and media campaigns for multinational brands in MENA for the past 16 years. Lara was leading the marketing team of a global VoD platform in Dubai before her recent relocation to Jeddah in Saudi with her family where she will explore further success in the corporate world. She is also an ICF accredited life coach and is also well known in supporting women in the motorcycle hobby, she is the founder of the First Lady biker group in the Arab world and is the first women motorcycle association president in The Middle East.