An Interior Design graduate from LAU, Virna ventured into the jewelry industry after pursuing additional studies in Jewellery Design. Her relentless dedication to perfecting her craft earned her the prestigious HRD Certificate. In addition, Virna followed her dreams in Fashion Design at ESMOD. Virna combines artistry, business acumen, and versatile skills to drive YEPREM’s ongoing success in the dynamic luxury market. Her responsibilities encompass creative direction, marketing, PR, brand image, and point of sale communications.
Despite being a full-time mom to two children, Virna seamlessly crafts captivating narratives for YEPREM’s exquisite pieces. Her unwavering passion for the brand fuels her dedication to creating enchanting experiences for customers Furthermore, Virna has inspired countless individuals through workshops and seminars, generously sharing her knowledge and expertise in the world of YEPREM. Her insights have motivated and encouraged many, solidifying her reputation as a respected industry figure .Virna, along with her two siblings, carry on the legacy of their father’s business established in 1964. Their steadfast dedication and innovative spirit propel the brand forward, crafting timeless jewelry that captivates hearts and leaves an enduring mark on the fashion world.